Dallas, Texas - (May 10, 2007) - Reflect Systems Inc., a leading provider of rich media software applications for digital signage and corporate communications, today released ReflectView 2007, the latest major release of its industry-leading digital signage and in-store media platform, for general availability. The new version, which can be seen in the Reflect System booth #629 at the upcoming Digital Signage Expo in Chicago, builds upon the successful deployment of thousands of nodes, and channels, of ReflectView for in-store media and digital signage applications. ReflectView 2007 brings additional flexibility to all areas of the product, including major upgrades to player functionality, kiosk mode attract loop support, reporting and support for more hardware configurations.

Updates to ReflectView Player include support for Kiosk mode, enabling the player to work in conjunction with popular touch screens monitors and kiosk applications to provide a managed rich media attract loop environment. Additionally, the ReflectView Player is now compatible and certified with a wide variety of HD and SD video adapters including ATI, Nvidia, Matrox, Sencore in addition to the multi-channel offerings using Enseo products. For network operators and large networks with hundreds or thousands of downstream players and channels, enhanced system reporting tools and high-volume reporting options for proof-of-play and affidavits are now available. With ReflectView supporting an infinite variety of players, channels, dayparts and demographic segmentation, network operators and retailers can now leverage the ReflectView system to manage and deliver media to the correct location and quickly report on the success of a campaign.

"ReflectView 2007 represents another leap forward for retailers and network operators that plan on managing their own digital signage and in-store media networks." said Stan Woodward, chairman and chief executive officer of Reflect Systems. "ReflectView 2007 not only raises the bar within the industry but dramatically lowers the TCO for clients that require flexibility in player programming support, scalability and reliability, multiple channels and support for rich-media and interactive offerings".

Enhanced System Functionality ReflectView 2007 leverages the existing drag-and-drop playlist scheduling capability and adds new tools for managing campaigns and groups of players and channels. "More and more retailers are recognizing the advantages that come from the implementation of dynamic in-store presentations," said Steve Vonder Haar, research director with Interactive Media Strategies. "Reflect Systems is among the leaders in developing a scalable, end-to-end solution that simplifies the process of weaving a wide range of content into a far-flung digital signage network." ReflectView 2007 new player capability offers support for a wide range of media input and output options and supports a wider variety of display and management options for existing and new displays. ReflectView 2007 also offers the following upgrades and features for the individual components of the system, including ReflectView Server, Player, Publisher and Reporter:

• Microsoft PowerPoint- In addition to the existing variety of rich media content support, ReflectView 2007 now supports the use of native Microsoft PowerPoint presentations for use in content playlists and rich media themes, allowing for the use of Microsoft's familiar and ubiquitous PowerPoint application for simple content creation and editing.
• Kiosk Mode- ReflectView Player now supports attract loops to run on third-party kiosks and touchscreens. ReflectView hands off control to the kiosk application once a customer engages with the kiosk. The ReflectView Kiosk mode application, and the content, can be fully controlled for daypart, demographic targeting and reporting of rich media content playback.
• Enhanced Reporting- Adding to the significant proof of performance capabilities already present, ReflectView has added dramatic improvements to the ReflectView Reporter application. New reporting options include support for tracking promotional and advertising campaigns and sponsorship data. ReflectView Reporter now supports Microsoft SQL Server 2005 and can efficiently support report generation for thousands and players and channels.
• Advanced Scheduling- New to ReflectView Publisher are advanced features for scheduling daylists, playlists and campaigns months in advance in order to provide network operators the ability to make the most efficient use of their networks.
• High Definition- ReflectView continues to stay ahead of the curve in the support of HD media. ReflectView Player now supports a variety of content types and hardware configurations which enable multi-channel HD playback of MPEG and Windows Media content from single ReflectView Player including 8VSB for TV wall applications and new support for 1080p playback.

Now Available
ReflectView 2007 is being demonstrated at the Reflect Systems Booth #629 during Digital Retailing Expo, May 16-17 at Navy Pier in Chicago.

About Reflect Systems:
Founded in 2001, Reflect Systems provides companies with the critical software and services necessary to create, manage, distribute and display rich media and image files. The company's ReflectView™ and ReflectNet™ enterprise software suites support media-rich applications such as networked digital signage, in-store media networks, corporate video portals, live and VOD media delivery to desktops, and internal corporate webcasting and training. Reflect software is used by many of the world's largest and most respected companies. Reflect Systems, based in Dallas TX, is privately held.