Dallas, Texas, August 9, 2007 - Reflect Systems, a leading provider of digital signage software and services to retailers, financial institutions and advertising network operators, today announced the availability of its “Digital Signage Toolkit” consulting service. Designed to help customers solve the business problems associated with designing, testing and deploying digital signage networks, the service also aims to help customers maximize the revenue potential and return on investment for both existing and planned digital signage networks.
The genesis for the service came from Reflect’s experience helping launch and operate some of the largest North American digital signage networks. “We consistently saw companies wrestle with the same strategic issues when it came to piloting and operating their digital signage networks,” said Matthew Schmitt, CEO of Reflect Systems. “We quickly realized that if the deployments were to succeed, we needed to start providing solutions to the problems before they arose – instead of just supplying the technology and letting the customer figure out the rest.”
The toolkit service includes digital signage business case study reviews and development, audience and traffic measurement, screen placement analysis, content strategy, network deployment assistance and technology consulting. The service also provides customers access to an array of Reflect Systems partners on an as needed basis, including independent research to validate audience traffic and viewership during pilots. Specific features include:
- Digital Signage Research and Strategy
- Business Case Development and ROI analysis
- Proof of Concept and Pilot Project Designs
- Content Strategy and Tactics
- Content Production and Management Best Practices
- Deployment Planning & Assistance
- Network Management and Maintenance Planning
“Our consulting services help business users fine tune the tactics necessary to reach the end goal of digital signage networks – successful customer and guest engagement,” added Rebecca Walt, Vice President of Professional Services at Reflect Systems. “Reflect has developed a deep understanding of digital signage best practices through providing the software platform and deployment assistance to some of the largest deployed digital signage networks and we are excited to now offer this knowledge in a well rounded consulting toolkit. We believe that by coupling consulting services together with our industry leading software suite ReflectView 2007, Reflect can offer digital signage users a full array of services and products to assure success in their digital media projects.”
The first engagement of the service is currently underway at a large North American retailer in advance of a large-scale digital signage network deployment. For more information on the consulting services toolkit and product offerings, please contact Reflect Systems.