New York, New York, January 14, 2008 - Reflect Systems, a leading provider of digital signage software and services to retailers, will demonstrate new interactive features for retail point of service applications in its new ReflectView Player PE (Portable Edition) software at the National Retail Federation’s Annual Convention on January 14-15, 2008.

Part of the ReflectView 2008 software suite, the new media player, ReflectView Player PE, supports digital signage integration with point of service applications such as price checkers, interactive touch screens and other point of service systems. ReflectView Player PE, allows retailers to introduce more dynamic, digital media driven profit centers, increasing the potential to deliver advertising, branding, and promotional messaging directly to the point of service quickly and effectively.

“We’re very excited about the ReflectView Player PE,” said Matthew Schmitt, CEO of Reflect Systems. “Retailers can now use ReflectView on low power and power-over-ethernet embedded devices and appliances running point of service applications, IPTV, and digital signage. For example, a self checkout or price checker screen can be utilized to run attract loops or advertising messages while not in use – increasing the ROI of the device to the retailer,” continued Mr. Schmitt.  "Additionally, with the new power over Ethernet devices, like the ones being developed by Digi International and ELO TouchSystems, a retailer’s installation and operation costs can in some cases be lower than with traditional digital signage and point of service appliances.”

“Shoppers want access to product information inside the retail store that equals the rich product information that they obtain routinely today on the web,” said Bill Collins, the founder of DecisionPoint Media Insights. “As this new technology helps to break down a key technical constraint, this vision of product and service information being provided routinely to shoppers, on demand, on the floor of the retail store draws that much closer to reality.”

ReflectView Player Portable Edition will be demonstrated in several booths at NRF 2008, including the booths of Microsoft, Dell, Digi International, and ELO TouchSystems.