Resources
White Paper: In-Store Digital Media – How to establish retail as a mass consumer medium In an age of shrinking and fragmented mass media, retailers have a big opportunity to reclaim their historic role as the leading mass consumer medium. This paper explains how retailers can leverage shopper-friendly digital media technologies that deliver marketing and branding messages to consumers inside the store, at or near the point of sale. The white paper was developed jointly by Reflect Systems, TracyLocke, an integrated marketing agency with a specialty in shopper marketing, and DecisionPoint Media Insights, a market research and consulting firm with expertise in digital media at retail and out of home.
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Article: Touchscreen Nation – Is this technology another flash in the pan? The recent flood of interest in touch screen technologies has been phenomenal, driven largely by the incredible success of new consumer products, falling prices for hardware, and a growing demand for interactive experiences and self service applications. Businesses, vendors, and integrators are all scrambling to navigate the new landscape of touch-enabled technologies. No doubt opportunities exist and will be pursued, but charting a course for success is critical. by Matt Schmitt, CEO of Reflect. From the Spring 2009 issue of IT/AV Report, a supplement to Sound & Communications magazine. Used with permission of Testa Communications.
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- Article: Rich Media Backbone
After years of experimentation with point solutions for digital signage, kiosks, onsite audio and interactive experiences, many teams are realizing and demanding more comprehensive solutions for their digital media needs. by Rick Mattock, CTO & EVP Operations for Reflect. From the Spring 2009 issue of IT/AV Report, a supplement to Sound & Communications magazine. Used with permission of Testa Communications.