The in-store digital media industry continues to evolve. By 2011 it is predicted to reach global sales of $14.6 billion, according to iSuppli, a major market intelligence firm.
As in-store digital media technologies evolve, customer-facing organizations continue to realize the possibilities for increased revenues, reduced costs and strengthened brand experience and customer engagement.
Align technology and strategy for results. The most successful and effective in-store digital media networks involve the right technology supporting a well thought out business strategy, which includes engaging and relevant marketing, merchandising, promotional and/or advertising content.
Benefits of in-store digital media include:
“[Digital place-based media] is a highly targetable, viewer-addressable display media. Central control of message delivery to digital displays gives communications flexibility and assures 100-percent compliance of message presentation to audiences at a time of day, in out-of-home locations where people shop, wait, work, commute and gather.” — Lyle Bunn, Digital Screenmedia Association Contributor