Engage Customers, Build Better Experiences, and Increase Loyalty
Start telling your brand's story in the most moving way. Original, enticing, full-motion content is changing the way consumers engage and interact with brands. Customer facing digital displays are a captivating medium for storytelling and lifestyle branding. Through relevant, real-time and localized content and branded interactive applications, digital media can greatly enhance brand image.
Today's brands are more focused than ever on adapting to consumer lifestyles and delivering a branded experience that resonates with their customers. The importance of well-executed brand media increasingly puts all brands in the content game. Today, marketing is about creating a brand media network that spans a variety of engagement channels and helps create a lasting connection with the brand.
Promotion and Sales Lift
Digital signage and interactive displays are dynamic platforms for capturing attention and influencing purchasing behavior. Digital promotional offers can deliver timely, up-to-the-minute offers that can be changed on the fly. Because of the real-time nature of digital media messaging, it can be tied directly to inventory levels and can target consumers by time and location, better engaging shoppers and personalizing the experience.
Self-Service and Assisted Sales
Gone are the days when consumers relied solely on well-trained sales associates to find or learn more about a particular product. Today, digital solutions are empowering consumers with on demand media, self-service apps, and interactive kiosks. Digital solutions can also be used to educate customers on opportunities that exist beyond the physical location, promoting extended-aisle options from the web or content from social media.
Employee Productivity and Knowledge
Digital media technology tools can provide sales associates with all the information they need about a product or service in order to add value to a customer’s experience and influence purchase, as well as upsell and cross-sell. Interactive devices can serve as powerful ordering tools, enabling sales associates to access important inventory information, guide consumers through the shopping journey, place an order in real-time.