September 14, 2010

Augmented Reality & Digital Media

While there has been much written about “Augmented Reality” as it relates to use in mobile phone technologies (see some examples here), it’s clear that there will be some significant applications in digital signage as well, with many possibilities at retail.

In the video below, we can see an augmented reality at retail application implemented by Lego Stores. In a word – Wow!

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Q:

Why couldn’t the lifeguard save the hippie?

A:

Because he was too far out man.