September 14, 2010

Reflect & CE Labs Announce Digital Media Appliance Integration

Dallas, Texas, October 19, 2009 – Reflect Systems, a leading provider of digital media software and services, and CE labs, a top manufacturer of high-end audio and video products, today announced support for networked media appliance control in the ReflectView Digital Media Platform.  The ReflectView software and CE labs media appliances enable high quality digital media at points of promotion including in-store media screens, digital signage, menu boards and interactive applications.

ReflectView version 5 now supports the CE labs MP500 Digital Media Player, including integration to deliver and play digital media content, and to monitor all networked media players from anywhere via the ReflectView software suite.  The CE labs media appliances are optimized for High Definition Video and provide a cost effective, reliable hardware design with low power consumption, no moving parts, small form factor and support for wired and wireless networking.  Media formats supported include MPEG2, H.264 and WMV, with support for HD playback at very high bitrates.

“Reflect Systems’ media platform has been designed with an open architecture to support a variety of digital signage and interactive media networks,” said Matthew Schmitt, CEO of Reflect Systems.  “CE labs has developed a compelling product line for reliable, cost effective appliances for HD media and we’re thrilled that our customers have the opportunity to leverage the MP500 as part of a total solution for their digital media needs.”

“We are committed to designing and manufacturing industry-leading products for digital media,” said Ken Kaylor, CEO of CE labs.  “Reflect Systems has been proven in the marketplace for powering large-scale media networks and we’re glad to enable usage of the MP500 with the ReflectView platform.”

The MP500 media player is available now from CE labs.  Visit www.celabs.net for more information.

About Reflect Systems: Reflect Systems provides digital media software and services for retailers and other organizations wishing to reach customers with high impact rich media.  Reflect currently powers over 175,000 active digital displays, including some of the largest in-store media networks such as Best Buy, GameStop, Target and Verizon Wireless.  From the strategic planning and deployment of networked solutions to content strategies and tactics, Reflect’s combination of services and software provides a complete approach to maximizing effective results for rich media promotions leveraging digital signage, mobile and interactive applications.

About CE labs: CE labs is one of the top manufacturers of high performance audio and video products.  With over 20 years of experience, CE labs is an innovator in customized electronics manufacturing.  CE labs manufactures a full line of professional grade A/V distribution  amplifiers, matrix switchers, digital media players and digital signage products.  For more information, visit www.celabs.net. CE Labs 469.429.9200 tsmith@celabs.net

PRESS CONTACT: Reflect Systems Inc. 214-413-3203 info@reflectsystems.com