September 14, 2010

Reflect Systems to Showcase ReflectView 5.0 In-Store Digital Media Solution at Retail’s BIG Show

Reflect to demonstrate connected experiences and new capabilities of the industry-leading ReflectView solution for In-Store Media and Digital Signage.

Dallas, Texas – January 7, 2010 – Reflect Systems, a leading provider of digital media solutions to retailers, will join with Microsoft Corp. at the National Retail Federation’s Annual Convention in New York January 10-13, 2010 to show the latest in-store digital retailing solutions based on Microsoft software.  Reflect Systems will demonstrate the newest capabilities of the ReflectView digital media software suite, including support for multi-touch interactivity and dynamic content using the rich graphics capabilities of Windows 7, in Microsoft booth No. 836.

ReflectView is used to power in-store digital media for leading retail brands, including Best Buy, GameStop, Target, and Verizon Wireless.  Reflect Systems announced this year that total active digital displays powered by ReflectView have surpassed the 175,000 milestone.  From digital signage for merchandising to interactive applications and point of service systems, ReflectView is used to ensure delivery and execution for rich media messaging in retail environments.

“We’re pleased with the success we’ve shared with our customers and partners, and with the increasing use of digital media in retail to affect positive merchandising results and improved customer experiences,” said Matt Schmitt, CEO of Reflect Systems.  “The new capabilities in ReflectView provide retailers with even greater control over precisely targeted, timely messaging that drives results.”

“Retailers are currently seeking innovative and cost-efficient ways to enhance the shopping experience and improve the way they interact with customers in the store,” said David Gruehn, U.S. retail industry solutions director, Microsoft Corp. “ReflectView, using the latest Microsoft software, is a great demonstration of how interactive technology can assist retailers in creating more effective and relevant digital experiences and in-store promotions to encourage customer loyalty and sales.”

Reflect Systems offers flexible deployment models, including on-premise and hosted options.   The ReflectView suite provides for the management, delivery, and reporting of rich media messaging. It takes advantage of the power of the Microsoft software platform, including Windows Server 2008 for application services and Microsoft SQL Server 2008 for content management and reporting services. Rich media support is strengthened by the use of Windows Presentation Foundation, Microsoft Silverlight and Windows Media High Definition Video (WMV HD) for dynamic messaging and high-quality media. Highly scalable, reliable, and with support for a variety of device and network types, ReflectView can be easily integrated into any retail environment.

New capabilities in the ReflectView product suite include:

  • Smart Media – Enables geo-targeting using business rules and metadata.  ReflectView now intelligently delivers and plays messaging based on location.
  • Dynamic Content Types – Leveraging rich media templates, ReflectView can provide “on-the-fly” messaging with geographic and in-store zone-specific rendering using any data source, including POS & pricing systems, RSS, and ReflectView Server modules.
  • Dynamic Content Controls – New web-based control panels in ReflectView now support the ability to instantly change rich media messages on one or more displays without the creation of traditional video-based content.
  • On-Demand Media – Adding to the previous support for touch screen interactivity, ReflectView now supports push-button and product lift triggers for combining attract loop programming with on-demand messaging to customers for more product-specific education.
  • RV Director – A new component in the ReflectView suite, RV Director communicates with and controls a variety of device types for in-store media applications, including set top box appliances, micro-displays for product-specific  promotions, and other embedded device types.