December 1, 2010

Digital Marketing: Beware of S.O.S. (Shiny Object Syndrome)

Matt Schmitt, Co-founder and Chief Executive Officer of Reflect Systems, says alignment of social media, mobile and in-store digital media is the first step to building a successful strategy. “Everyone must be on board and agree that they need a digital marketing strategy. They will also need to secure buy-in from their vendors who are concerned about shelf space, competition from private labels, etc.”

Read the full article at Fast Company.