Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.
The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.
Today’s ever-increasing digital lifestyle has created an empowered and demanding consumer who receives news online, pays the water bill without lifting a pen and chats to friends in 160-character texts.
To make their messages heard, retailers and brands must learn how to engage connected shoppers throughout the entire pre-store, in-store and post-store buying cycle.