December 15, 2010

Meshing mobile SMS campaigns and digital signage

Bill Yackey writes about how blending digital signage and mobile messaging can create powerful applications for creating compelling promotions and branding.

Digital signage, through its proven awareness vs. static signage, has the ability to draw more attention toward the messaging campaign. The engagement with the mobile phone keeps the consumer in front of the screen longer, while the synergy between the two media further helps the message resonate with them.

Read the article at digitalsignagetoday.com