February 15, 2011

Reflect To Showcase Retail Digital Media Solutions at DSE 2011

Reflect, a leading full-service provider of in-store digital media solutions, will showcase three new options for increasing customer engagement to its market-leading ReflectView software suite – Audience TouchPointHD MediaPoint and Mobile MessagePoint – at the Digital Signage Expo 2011, Feb. 22-24, at the Las Vegas Convention Center (Booth #1429).

The ReflectView platform, currently deployed with leading brands such as Best Buy, Verizon Wireless, Target and GameStop, provides the ability to easily manage, control and distribute rich media content across in-store digital media networks. With the addition of Audience TouchPoint, HD MediaPoint and Mobile MessagePoint to the current suite, retailers and brands can now manage all components of their in-store digital media with the ReflectView platform.

Overview of new ReflectView solutions:

Audience TouchPoint – Engage and Motivate Shoppers – Supports assisted shopping features, such as product information videos and side-by-side product comparisons, prompted by customers’ touchscreen activity and/or interaction with physical sensors, buttons and product lift triggers.

HD MediaPoint – Simple, but Powerful Video Playback – Reflect-certified hardware affords the network flexibility of the ReflectView platform and the capability to output powerful HD content with simple deployment and management.

Mobile MessagePoint – Dynamic Mobile Messaging Coupled with Digital Signage – Provides a platform for managing and monitoring mobile campaigns aligned with digital displays to enhance and broaden shopper connections.

“Our enhancements to the ReflectView software suite are a direct result of our commitment to providing clients with a comprehensive approach to in-store digital media that includes everything from digital signage to interactive shopping assistants to mobile messaging and in-store music,” said Matt Schmitt, co-founder and president of Reflect. “Reflect is committed to leading the way in new product development, so more retailers and brands can benefit from the knowledge we’ve gained over ten years in the industry.”

Throughout the duration of DSE 2011, Reflect will host a live mobile messaging campaign, powered by Mobile MessagePoint, from booth #1429 with its mobile solutions partner, 3Seventy. The interactive campaign will provide attendees with the opportunity to win an Xbox 360 Kinect Bundle and experience firsthand the effectiveness of aligning digital signage with mobile engagement tactics.

Read the full release here [PDF].