DALLAS – May 3, 2011 –Reflect, a leading full-service provider of digital out-of-home merchandising and advertising solutions, today announced the addition of Tracie Wilbanks as senior marketing manager. Wilbanks brings more than ten years of marketing experience to Reflect, with an emphasis in B2B software services.
“Reflect is growing so quickly that bringing Tracie’s marketing know-how into the mix will not only enhance our success, but the success of the clients we serve every day,” said Bill Warren, chief executive officer of Reflect. “We look forward to expanding our industry presence with her leadership.”
As senior marketing manager, Wilbanks is responsible for designing, implementing and facilitating marketing strategies to meet organizational objectives. She will oversee all marketing, advertising and promotional activities to ensure Reflect’s marketing strategies strengthen brand awareness, increase market penetration and facilitate company growth initiatives.
Wilbanks extensive background includes directing external communications campaigns, product positioning and establishing a Web-based marketing presence. Throughout her career, Wilbanks has held marketing communications positions with a variety of B2B software companies, such as The Pinnacle Corporation and Excentus.
“I am excited to be a part of the Reflect team and look forward to using my experience to further advance Reflect’s strategic development initiatives and shed light on its veteran status with retail heavyweights,” said Wilbanks.
Wilbanks received her bachelor’s degree in business administration from Texas A&M University.
Founded in 2001, Reflect is a leading, national full-service provider of digital out-of-home merchandising and advertising solutions including digital signage, interactivity applications and assisted shopping features; and ReflectView, the most flexible, scalable and proven digital media merchandising solution on the market. Headquartered in Dallas, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, and entertainment.