November 16, 2011

CETW Wrap-Up

Customer Engagement Technology World –  New York 2011

We recently returned from Customer Engagement Technology World in New York where we exhibited and presented at a session on ROI as a critical project element with our partner, CBS Outdoor.  The show was a success with a great Opening Session from B. Joseph Pine II on driving customer engagement through digital experiences.

At Reflect, we believe incorporating your digital in-store strategy into your overall Shopper Marketing plan is vital.   A brand’s story is shaped by each customer’s in-store shopping experience, and the right digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By controlling the digital messages from the moment customers walk through the door, in-store digital media technology offers a competitive edge in today’s marketplace.

Reflect is the premier rich media solution provider that efficiently delivers in-store activation and immersive customer experiences through unsurpassed technology and integrated services.  If we saw you at the show, thanks for stopping by!  If you missed us, we were busy talking about the latest enhancements to the ReflectView Software suite including:

• TouchPoint – Engage and Assist Customers – An Interactive display system for point of service and assisted shopping applications. TouchPoint supports customers’ touchscreen activity and interaction with physical sensors, buttons and product lift triggers and is used in welcome areas, customer service and shopping zones such as endcaps and product demo locations.

• MediaPoint – High Quality HD Media for Awareness & Motivation – Used for passive media messaging, MediaPoint Supports HD media, screen segmenting with images, videos and dynamic content such as real-time information or social media content. MediaPoint is used in general customer wait areas, store departments, endcaps and in-aisle product promotions.

• ReflectView Interactive App & Content Management – The ReflectView software suite now provides interactive applications, as well as even greater control over the creation, management and distribution of HD media content. ReflectView now includes the use of content catalogs and new built-in capabilities for creating interactive screen design natively, as well as continuing to support the integration and management of open standards for content and apps created in Flash and web technologies.

Reflect has the most scalable software in the industry with a proven track record of providing digital solutions to thousands of locations seamlessly for world-class brands.  In fact, Reflect’s clients successfully run the largest combined networks of digital displays in the country.  Reflect software powers over 250,000 screens nationwide.  Click Here to Contact Us!