The Digital Moment of Truth – New Whitepaper Available!
Digital signage is increasingly used as a form of out-of-home advertising in which video content, advertisements and real-time messages are displayed on screens with a goal of delivering targeted messages to specific locations at specific times. The market has proven digital signage as more beneficial than static signage because content can be updated frequently, saving the cost of printing and capturing more attention. Digital signage also has the ability to be interactive using touch screens, gestures and mobile device integration.
Businesses considering the use of digital signage are often most focused on the physical elements of the solution, including media players, screens, peripherals and network connectivity. However, the most important element of a successful and useful digital signage implementation is the content.
Content for digital signage is different than other mediums used for marketing and advertising. The digital signage medium is unique. It is not the same as television, websites or print promotions. The content that should be created for digital signage is fresh, dynamic and different. The technology components that control digital signage displays present opportunities to create and leverage content with exciting characteristics compared to traditional video. The Right Content in the Right Place at the Right Time is the key!
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