April 26, 2012

The Digital Moment of Truth – Feeding The Beast: Color Usage

Feeding the Beast – Color Usage  
Identify the brand colors of the company, product, etc. Colors are usually designed to work well together and live in harmony within compositions.

Use gradients to create a sense of space around products. Adding depth to the content will make the product/message pop from the background. The focus should be on the product or message, not the background.

It can be difficult to read certain messages when there is little contrast between the background and the message. There must be a significant difference between the Hue and Saturation of the message compared to the background.

This is one section taken from Reflect’s recently published whitepaper, The Digital Moment of Truth. Click Here to download the full whitepaper. Select whitepaper download from the category drop down list, enter your information, and you will receive an email with a link to download the whitepaper.