Showcasing products
April 19, 2012

The Digital Moment of Truth – Feeding The Beast

Feeding the Beast: Content Specifics

Setting the standards for acceptable deliverables will save a lot of headaches. Determine what formats, codecs and sizes are acceptable and whether the deliverables will be High Definition, Standard Definition, or both.

While creating content, it is important to understand the aspect ratio, so the image or video does not get distorted or cropped in any way. Keep in mind that using multiple zones of content types on the screen can vary the aspect ratio as well.

Feeding the Beast: Showcasing Products

Ensure consistency in how products are photographed or videotaped so the look has continuity from one product to the next. The designer shouldn’t draw the viewer away from the message because of subtle differences in product/brand positioning. Visual continuity is a good rule of thumb to go by when creating content pieces.

This is one section taken from Reflect’s recently published whitepaper, The Digital Moment of Truth. Click Here to download the full whitepaper. Select whitepaper download from the category drop down list, enter your information, and you will receive an email with a link to download the whitepaper.