July 12, 2012

Engage, Educate and Motivate Your Customers with Digital Shopper Marketing!

The discipline of shopper marketing was designed to activate purchases on site.   It has quickly become the focal point for consumer facing companies trying to answer the question, “How do we break through the clutter and really connect with our customers?”  Today, consumers are overwhelmed!  With the constant noise they receive from print and broadcast advertising, e-commerce websites, social media and mobile devices, how can you break through and actually get their attention? 

Did you know that according to results from recent studies, 59% of brands are selected in the store and 85% of consumers say in-store marketing is more effective than out-of-store marketing elements they are exposed to.  Considering this, it is no surprise companies are starting to take note and are shifting their marketing efforts to reach their customers when it matters most, on-site, at the point of decision.  

At the forefront of the shopper marketing movement is the use of digital media.  From digital signage for merchandising, to interactive applications and assisted shopping, the benefits and results seen thus far are astounding and the possibilities seem endless.  Today, digital signage displays can be found in public and private environments, including retail stores, hotels, banks, restaurants, entertainment venues and corporate offices.  Digital signage is increasingly used as a form of out-of-home advertising in which video content, advertisements and real-time messages are displayed on screens with a goal of delivering targeted messages to specific locations at specific times. 

The messaging power of digital signage is truly unmatched and the technology available today makes it easier than ever for companies to create, preview, and distribute customized messaging seamlessly on any scale.  For consumer facing companies and consumer brands alike, digital media has the ability to change the way their customers interact with, view, and educate themselves about their products or services.   It provides the ability to create an immersive customer experience and truly affect consumer behavior.  

For businesses considering the use of digital signage solutions, the most important element of a successful implementation is the content. Content for digital signage is different than other mediums used for marketing and advertising. The digital signage medium is unique. It is not the same as television, websites or print promotions. The content that should be created for digital signage is fresh, dynamic and different. The technology components that control digital signage displays present opportunities to create and leverage content with exciting characteristics compared to traditional video.

The market has proven digital signage as more beneficial than static signage because content can be updated frequently, saving the cost of printing and capturing more attention. Digital signage also has the ability to be interactive, using touch screens, gestures and mobile device integration. The vast majority of shoppers say digital signage increases their shopping experience and companies who have implemented digital shopper marketing programs have seen as much as a 300% sales lift on promoted items. Now that is a break through!

Learn more about Digital Shopper Marketing, CLICK HERE