Reflect, the leading full-service provider of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping, today announced the addition of Vince Bove as Senior Vice President and Chief Marketing Officer. Bove brings over 20 years of retail marketing, advertising and sales experience to Reflect.
“I am very excited to have Vince aboard. He brings a lot of experience and insight into our organization and for our clients. He is incredibly focused on bringing real business value to our customers. The marketplace and our customers will love the guy” said Bill Warren, Chief Executive Officer of Reflect.
In his role as Senior Vice President, Vince will be responsible for business development and sales in the Central and Western United States. In his capacity as Chief Marketing Officer, Vince will assist Reflect clients with insightful shopper engagement strategies for their brand at the point-of-sale, and help them utilize all the capabilities of the Reflect product line.
Vince’s extensive retail experience includes leading account teams on the agency side, client-side marketing and brand building, and vendor-side management as a creative resource for major retailers.
“It’s an exciting time for digital point-of-sale communications and for Reflect. We have the experience, talent, and products to help our clients accomplish great things. I’m excited to be a part of the team,” said Bove.
Most of Vince’s career has been with The Richards Group in Dallas, the largest independently owned advertising agency in the U.S. His work there involved leading the development of integrated marketing campaigns and brand development for clients including The Home Depot, Eye Care Centers of America and Gander Mountain. More recently he was general manager for one of the Southwest’s premier commercial photography studios where he led the creative production process for clients that included JC Penney, Macy’s, and Neiman Marcus Direct.
Founded in 2001, Reflect is a leading, national full-service provider of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping. ReflectView is the most flexible, scalable and proven digital media management solution on the market. Headquartered in Dallas, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, and entertainment. For more information, please visit www.reflectsystems.com.