March 18, 2013

Brand Management Made Easy

Consumer brands are capitalizing on recent shifts in shopper behavior, both online and with mobile devices and apps, and are using digital channels as outlets for reaching customers quickly and conveniently. But what about the real world environment of the store?  Today, the most progressive consumer brands are capitalizing on digital engagement technologies at retail to solve one of their biggest business concerns…Brand Management!

For consumer brands, maintaining image and message consistency throughout all retail outlets is critical. That’s exactly where Reflect steps in to help.  We have proven success with leading brands and retailers built around our exclusive ReflectView platform for in-store digital signage networks.  With the reliability of ReflectView, we see to it that billions of consumers, in thousands of retail stores, are engaged with your targeted timely messaging. ReflectView was developed with brand guidelines and management in mind.  With the ReflectView software platform you can control thousands of displays instantly from a centralized scalable system. ReflectView provides flexibility without complexity.  You can deliver messages and promotions based on geographic regions or store-type variances, providing unlimited market segmentation and control, and best of all, increased variations in programming does not require increased costs to execute the variations.   Plus, the system requires little oversight, has minimal impact on daily operations, and can be integrated with web, social or mobile strategies to create a connected omni-channel experience.

The benefits in-store digital signage and interactive screens and kiosks can bring in terms of brand management go beyond consistency of brand image and messaging.  In-store digital is a captivating medium for storytelling and lifestyle branding.  Emotional engagement and connection with customers is key and in-store digital delivers on that better than any other medium, providing on the spot “story selling” that creates a connection and a more engaging multi-channel experience for consumers.  

Bottom line, in-store digital has the ability to drive incremental retail revenues and margins. Promoting products through in-store digital is an attractive sales and margin booster relative to discounts and markdowns.  It can be very effective to help deplete inventory levels of seasonal or trendy items that need to move quickly.  Implementing an in-store digital program is also an efficient way to manage current brand assets, utilizing and optimizing the visibility of existing digital and hard-copy assets for in-store digital content.  Now that’s a brand management tool!

For more information on ReflectView please send an email to info@reflectsystems.com.

CLICK HERE to see a short video on how digital media can be used by consumer brands as a tool to reach and win with shoppers on their journey.