James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women. The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things that are important in life. To increase awareness of the quality of their jewelry and the level of craftsmanship that goes into each piece, James Avery included in-store digital media into their new store design project.
Crafting in-store customer experiences is nothing new to the company. In addition to designing, manufacturing and marketing all of their own products, James Avery traditionally handles all graphics, photography, internal architecture and furniture making for their retail stores in-house. Because of this, it was imperative that all teams involved in the new store design project worked closely with James Avery to ensure that the addition of digital media did not interfere with the store environment James Avery customers are accustomed to experiencing.
Today, James Avery is leveraging digital media to create engaging brand experiences. Utilizing digital displays encased in traditional wooden cabinetry, the company successfully incorporates the modern world of digital brand media into their store environments without disrupting their classic feel steeped in heritage and tradition.
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