March 10, 2014

Reflect Continues to Grow Executive Leadership Team

Meeting The Needs Of Expanding Digital Media Client Base

Reflect, the premier turnkey digital media solutions provider for out-of-home customer experiences, today announced additions of key personnel and departmental roles to keep pace with the needs of their rapidly growing industry and client base.  Reflect, coming off a very successful 2013, has added personnel to sales, creative, operations and executive management in preparation for a new chapter of growth in 2014.

Servicing brands like Target, Best Buy, GameStop, and Verizon Wireless for over a decade, Reflect’s reputation as the go-to turnkey solution provider for in-store digital media has led to rapid growth including nine new clients in the last eight months.   In response to this growing demand, Reflect has added to its executive management team and refocused key leadership roles.

Bart Massey joins Reflect as Chief Operating Officer.  He is responsible for leading product design and development, and for providing technical leadership for internal and partner programs.  His background in engineering management and operations allows him to bring almost twenty years of experience to Reflect’s leadership team.  Prior to joining Reflect, Bart led development teams from startup software teams to large cross-discipline R&D organizations, and also gained years of experience in business strategy consulting and venture capital management.  Bart holds a B.S. in Computer Science and an M.S. in Computer Science from the University of Oklahoma and an MBA from the Cox School of Business at Southern Methodist University.

“Reflect has amazing resources, a tremendous customer base, and is well positioned for exciting growth. We have world class people and a proven product, and I am excited to have the opportunity to contribute to and grow this great team.” said Massey.

Rusty Wagner joins Reflect as Senior Vice President of Sales.  Wagner is responsible for business development and sales, and provides consulting services on in-store digital media solutions to ensure clients maximize their return on investment.  Rusty brings over twenty years of account management and sales expertise for technology solutions.  Before joining Reflect, Wagner was Director of Sales, Central Region, for Prysm.  In this role, he was responsible for strategic business development of scalable video wall solutions aimed at delivering immersive and engaging visual experiences. 

“I am excited to start a new journey with Reflect.  My entire career has been spent in the technology industry and I look forward to continuing that tradition by providing best of breed solutions to current and future Reflect customers.  I am fortunate to be joining such a respected company that prides itself on unmatched quality, service, and people,” said Wagner.

“I am thrilled by the talent and experience we have on our executive management team.  I am confident we continue to add valuable resources that increase our company’s ability to provide world class digital media solutions and services to retailers and brands.” said Bill Warren, Chief Executive Officer of Reflect. 

Matt Schmitt, Reflect Co-Founder and President, will be taking on the role of Chief Innovation and Strategy Officer.  In this role Schmitt will draw from his years of experience developing some of the largest and most successful out of home digital media networks in the nation to help Reflect clients develop customized solutions based on their business goals and resources to ensure long term success. 

Arnie Rivera, who has led Reflect’s client support, service delivery and operations since 2006, has been promoted to Vice President of Solution Delivery and Client Services.   Arnie oversees the customer support, training, procurement, project management, installation and field service groups.   Arnie provided technical consulting for the design, deployment and operations of some of the largest digital signage networks currently in existence, including those at Best Buy, Verizon, GameStop and Target. Rivera holds a B.S. in Information Technology from Western Governor’s University.

“This executive management alignment will best leverage the strengths of our leadership team, ensuring continued product innovation and growth moving forward,” said Schmitt.