Reflect to Sponsor VMSD’s International Retail Design Conference
Reflect, the premier turnkey digital media solutions provider for out-of-home customer experiences, today announced that they are a Diamond Sponsor of VMSD’s (Visual Merchandising and Store Design) annual design conference, IRDC (International Retail Design Conference), next week in Miami, Florida.
IRDC is the primary educational and networking event for the store design and visual merchandising community, drawing 300 plus attendees from the United States and abroad. The three day conference will be filled with design dialogue centered on best practices, evolving trends, and smart strategies for maximizing resources. Reflect will join top retailers and design firms in Miami to identify retail design trends, provide thought leadership, and share expertise on incorporating digital brand media into retail store design.
Matt Schmitt, President and Chief Innovation and Strategy Officer of Reflect, will team up with JGA’s Chairman, Ken Nisch, to deliver a powerful case study presentation, “Retail Design with Digital in Mind,” over breakfast Thursday, September 4. The presentation will showcase the approach of designing environments with digital in mind.
Original, enticing, full-motion content is changing the way consumers engage and interact with brands. Customer facing digital screens are a captivating medium for storytelling and lifestyle branding. Through relevant, real-time and localized content, digital media can greatly enhance brand image. Reflect believes a brand’s story is ultimately shaped by customer experience, and the right digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By controlling digital experiences from the moment customers walk through the door, retailers can tell engaging brand stories, increase sales, create a connected omnichannel experience, and gain a competitive edge in today’s marketplace.
“The biggest challenge with merging design and technology is understanding the objective. As we continue to see the trend of retail designers being asked to include digital in store designs, the importance of going through a thoughtful process to define business objectives, whether that’s customer experience, brand storytelling, or sales lift, has never been greater.” said Matt Schmitt, President and Chief Innovation & Strategy Officer, Reflect.
Reflect provides solutions for brands to create engaging digital media experiences. End to end, Reflect supplies everything brands need including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by the most reputable brands in the world. For more information, please visit www.reflectsystems.com.
JGA has evolved to become one of the nation’s leading retail design, brand strategy and architectural firms. Since 1971, JGA has built its reputation by helping retailers realize their visual marketing potential and attain leadership within their niche. JGA believes that bringing a creative idea into reality and achieving success requires the integration of strategic clarity, competitive and market awareness, conceptual innovation and a strong business sense. Blending the elements of store design including space planning, brand identity, graphics and merchandising heightens the shopping experience. For more information, please visit www.jga.com.
VMSD is the leading resource for retail designers and store display professionals, serving the retail industry since 1869 (then called Display World). VMSD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events. For more information, please visit www.vmsd.com.