Dave Rader
April 18, 2015

Reflect Makes Strategic Additions to Board of Directors Further Increasing Value to Fortune 500 Clients

Reflect, the premier turnkey digital media solutions provider for out-of-home networks, today announced the addition of three new members to their Board of Directors.   Coming off a very successful 2014, Reflect has expanded its strategic advisory team to further increase the value it provides to its growing base of Fortune 500 companies.

Serving brands like Best Buy, GameStop, Target, Verizon, Macy’s, Cedar Fair Entertainment Company, The Container Store and Nebraska Furniture Mart, Reflect’s reputation as the go-to turnkey provider for digital media solutions has led to rapid growth, including multiple major client wins in the last twelve months.   In addition, Reflect’s evolution into a full-service digital media provider has resulted in outstanding demand for their suite of managed services, including content strategy and creation, interactive application development, content scheduling, hardware procurement, solution design, project management, installation, monitoring and field services.

“As we looked at Reflect’s growth trajectory, it was imperative we add top level expertise in areas that afford increased value to our clients.  The newly elected board members will do just that, providing decades of knowledge in the disciplines of branding, consulting and media, ensuring we deliver the services our clients need in order to be competitive.” said Bill Warren, CEO and Chairman of the Board, Reflect.

New to Reflect’s Board of Directors:

Dave RaderDave Rader – Former EVP, Frito-Lay – Mr. Rader brings over 35 years of finance, marketing and branding expertise to Reflect.  He retired as Executive Vice President Frito-Lay North America in 2010 after a lengthy career with PepsiCo in various executive positions across the company.

After graduating from Ohio State University, Mr. Rader started his career at Chrysler Corporation in 1973 working in Marketing and Strategy.  In 1975, he began his 35 year career with PepsiCo at Frito-Lay, working as an Analyst.  Mr. Rader also led the marketing and strategic direction of the Taco Bell acquisition, as well as being the Controller.  He served as the Vice President of Finance and the General Manager of the South Pacific Region for PepsiCo Food Service, a shared services organization created to support PepsiCo Restaurants.  He later became CFO of PepsiCo Food Service and was a key member of the team that divested PFS to AmeriServe in 1998. 

He then served as Executive Vice President and Chief Financial Officer of Frito-Lay, the largest snack foods company in the world until January 2010.  He retired from PepsiCo in June of 2010.

Mr. Rader serves as Chairman of the Board of Sabra Dipping Company, a Joint Venture between PepsiCo and Strauss, and is a Board member of the United Way Foundation of Dallas.  He is a member of the Ohio State University Alumni Association, and has served on various committees and fund raising efforts for St. Andrew United Methodist Church.  He has also served on various Charities’ Boards in Plano and Dallas, Texas.

Former EVP of Frito-Lay, Dave Rader said, “I am excited to be joining the Reflect Board at such an amazing time in the evolution of this company.  The future of merchandising and in-store marketing is centered in the digital world and Reflect is on the leading edge of this revolution.  Every retailer and every manufacturer will have to take advantage of the in-store digital opportunity and Reflect is their best choice to help lead them there.  I want to help them make this transformation happen.”

Guy KerrGuy Kerr – Former EVP, Belo Corp. – Guy Kerr brings over 35 years of legal experience and media involvement to Reflect. Mr. Kerr is a highly experienced business executive, chief legal officer, government affairs lead and law firm partner with significant involvement in public company board governance, management and compliance, mergers and acquisitions, SEC, finance and regulatory matters, as well as First Amendment and other media industry issues.

After a successful 22-year career as a corporate and securities partner with a major Dallas-based law firm, Mr. Kerr spent the last 13 years focused on managing and advising two NYSE-listed media companies in all aspects of their fast-paced television, newspaper and digital businesses, including playing an essential role in the 2013 sale of Belo Corp. for $2.2 billion.

Former EVP of Belo Corp., Guy Kerr said, “In today’s growing video-centric world, Reflect is well positioned to participate in the growth that lies ahead and I am excited about being part of the team assembled to make that happen.”

Matt BenderMatt Bender – Managing Director, Riveron Consulting

 Matt Bender brings over 20 years of market strategy and consulting capabilities to Reflect’s Board of Directors.  As Managing Director of Riveron Consulting, Mr. Bender is responsible for market strategy, practice development, engagement delivery, and client loyalty in the firm’s Southwest Region.  He has twenty years of experience in strategic growth, client service, community service, and relationship development with a special emphasis in the accounting, finance, and technology industries. He is passionate about serving organizations, industries, and teams that can benefit from knowing Riveron’s people and expertise. 

Prior to joining Riveron, Mr. Bender’s business development and client service experience included serving clients at RSM McGladrey, Inc. as Managing Business Development Director. In addition, he served as Corporate Account Executive & Global Partner Account Manager at Microsoft Corporation, as well as a Business Development Manager for KPMG after starting his career as a commercial banker in the Southeast.

Managing Director Matt Bender of Riveron Consulting said, “Reflect continues to showcase an exciting combination of people, service offerings, and Clients, and I’m proud to be affiliated with such a dynamic team.  Having watched the company’s growth for the past several years and seeing the opportunities ahead, I’m convinced that an increasing number of Clients will benefit from the ingenuity and attention Reflect consistently provides.”

Reflect helps brands power their communications with digital media solutions and immersive experiences, engaging their customers throughout their journey in a brand’s location.  Introduced to the market in 2005, ReflectView™ is employed by some of the most well-known brands in the world.  Large-scale digital media networks powered by Reflect are managing more than 350,000 screens across the United States and Canada.

Reflect focuses intently on the fact that consumer-facing companies must find new ways to extend the positive customer experience across the multiple channels of the customer journey, including mobile, social media, broadcast, and brick-and-mortar locations, while maintaining a consistent brand message and approach. More than simply a strategy for nurturing customer relationships, a positive customer experience can help shape a brand’s story, generating sales lift and deepening brand connections. To create a compelling experience, brands need the right tools to manage the digital touch points and messaging customers engage with from the moment they first interact with the brand, to the second they walk on location, until they finalize the purchase, and beyond. By controlling the right digital experiences from the moment customers walk through the door, businesses gain a competitive edge.