Digital engagement has dramatically shifted what consumers expect from brands:
They expect to seamlessly access content when and how they want it.
They expect content to be easy to find, simple to understand and formatted for full access on their device.
They simply want it all.
No pressure, right?
Check out the chart of digital engagement experiences below:
Technological innovation drives new behavior
Behaviors drive expectations
Expectations redefine how brands connect with people
With research and insights, marketers can better understand consumer behaviors and expectations – in order to take appropriate actions to build better relationships.
Consumers NOT Companies are in control of how messages and media are consumed.
It takes clear consumer insights to know WHAT digital engagement experiences they expect from brands, HOW to make connections and WHERE to create your advantage over competitors.
Now, more brands are adding Place-Based Digital Signage Solutions to their digital marketing mix.
WHY? Place-Based Digital delivers measurable impact!
It is a critical part of the overall customer experience, and you can enrich their experience based on insights of what consumers expect to get from your brand –
Evolution is quicker than ever, in both technology and consumer adoption. So consider the whole digital ecosystem when creating a digital engagement strategy – And know the role Place-Based Digital Signage Solutions can play.