Digital Signage Solutions are Here. And Here to Stay
IMPROVE CUSTOMER EXPERIENCE WITH DIGITAL SIGNAGE SOLUTIONS.
Customers are well-informed. They’re on a mission. Their attention span is about 8 seconds. Say HELLO to your customers. Never has it been more challenging to captivate their attention, build a relationship, and stay ahead of your competition.
Digital engagement is how the world now communicates, transacts, learns and lives life. We’re wirelessly and effortlessly connected to our digital devices. Behaviors have shifted. Cutting-edge technologies, like digital signage solutions, are adopted faster and easier by consumers who have evolved. Have you?
LET’S TALK BEHAVIOR.
Interacting with digital experiences is now second nature. Immediate gratification has never been so immediate.
On an elevator? Check your Facebook news feed.
In line for a latte? Read a mobile app alert from your favorite retailer.
Can’t find the perfect swimsuit at Macy’s? Search their in-store touchscreen catalog.
Want your friends’ opinions on a new Neiman Marcus outfit? Share your shopper video using their Memory Mirror.
MORE CONNECTED MORE OF THE TIME.
This new reality creates an expectation that everything should be available at a moment’s notice. Smartphones are practically human appendages that need to be charged periodically. Funny? True?
In-store retailers are rapidly trying to keep up with new cutting edge digital signage solutions. This is what will keep customers walking into their doors everyday- as digital experiences consume our attention everywhere we go.
Look how interwoven digital has become in our typical daily behavior:
Phones are checked 150 times each day.
We consume 2 hours of digital media per day.
We switch between devices as many as 21 times per hour.
We check a retailer’s app or website during 50% of store visits.