They now have a heightened awareness of digital experiences within physical locations.
They realize the benefits digital offers to the overall customer engagement experience.
Customer engagement will only happen if they believe there is value.
Technology Never Stops Advancing:
There’s a heavy demand for improved technology within your space. You need the most robust toolkit. One that compliments behavior, meets customer expectations and enhances the customer experience.
Applications are multifunctional and able to incorporate omnichannel experiences (shop, learn, browse social media, share content).
Hardware is less expensive, touch enabled, and easier to maintain.
Content is being created with the physical venue in mind and with a purpose.
Technological platforms are reliable, scalable, and flexible. Content can be parsed out and played at stores based on location, time of day, and even based on types of people currently visiting a location.
These technological advancements have allowed brands to move beyond storytelling within the store environment and move into story making.
MOVE BEYOND STORYTELLING INTO STORY MAKING
You must be customer centric. To be customer-centric, you need to know as much about your customer as possible. Preferences, interests, disinterests, behaviors, and of course what they’re looking for in a relationship. Give them what they need – and more. The results will be more than you can imagine.
Keep these ideas in mind as you enter the competitive battlefield:
Know your customer as well as you know yourself
Give customers what they want, when and how they want it