The digital media provider completes 2016 with new clients and award recognition
Reflect invites its DFW business neighbors to celebrate the open house for the digital-media provider’s new headquarters in Richardson’s Telecom Corridor. The company has moved to a larger office space to meet the growing demand for digital customer experiences in brick-and-mortar stores and physical venues. The event will take place on Thurs., Feb. 16 from 4:30 to 6:30 p.m. Attendees will have the opportunity to meet the new CEO, Lee Summers and experience the interactive demo rooms that showcase the work in action and in real time.
In addition to the appointment of Mr. Summers as CEO, 2016 was a year of growth for Reflect with new client relationships including household names such as Spence Diamonds, Polaris, BEHR, Fuji Film, At Home, and Circa Lighting. A sampling of Reflect’s existing client portfolio includes Levi’s, Buffalo Wild Wings, Verizon Wireless, Best Buy, Ferguson, Interstate Batteries, Macy’s, James Avery Craftsman, and more.
Reflect also launched ReflectMedia in 2016 to help clients monetize their place-based digital media networks. From billboards to in-store displays and outdoor digital signage, ReflectMedia utilizes digital technologies to improve customer experience and provide the opportunity for advertisers to reinforce their brand in a nonintrusive way.
Reflect earned two Digi awards in 2016, including Best Digital Signage in a Retail Store-Local Roll-Out, for their deployment at Nebraska Furniture Mart’s 560,000-square-foot store in Texas. A second award, Best Digital Signage in Retail, Interactive Technology Roll-Out, recognized Reflect’s digital integration at Macy’s flagship store in New York City that included a 25’x5’ interactive social wall that supports multi-touch, allowing as many as 10-12 users to interact at the same time. Each project exemplified Reflect’s turnkey solution from conception to installation.
Prior to being named CEO, Mr. Summers directed the Digi award-winning project for Nebraska Furniture Mart as a client.
“Reflect is simply unmatched in the marketplace today, and I would argue that it’s the best kept secret in retail,” said Mr. Summers. “With robust, proprietary software and a network of industry-leading partners, Reflect is a single-source provider that can create and execute enterprise-level digital media. That’s why I chose Reflect as a client and why so many top companies remain loyal clients.”