Reflect Launches AdLogic to Optimize Advertising on Digital Signage Networks
Reflect AdLogic is a new ad trafficking platform to fully automate digital signage campaigns
Reflect AdLogic™ is disrupting the way that advertising operates on digital signage networks. Reflect’s latest innovation replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. The platform is designed to work seamlessly with the ReflectView™ content management system.
Before Reflect AdLogic, digital signage network operators manually inserted ads into content playlists. Now, they can easily manage advertising campaigns by programming AdLogic to achieve objectives based on frequency of plays and audience impression targets. Scheduling functionality automatically takes into account each location’s hours of operation and customer traffic to calculate precisely the number of ads that will need to be displayed. Ads will automatically play based on the campaign parameters programmed, and advertisers have assurance that they will get exactly what they have paid for with reporting that provides verified playback data.
“Possibilities are limitless when you are a technology company. When we see an opportunity to make our products better, we invent a solution, improve the process, and our clients enjoy the results,” said Matt Schmitt, president and chief innovation officer with Reflect. “It’s satisfying to see our vision come to life with AdLogic, and we’re pleased to be bringing this platform to the market.”
Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes nearly 50 retailers, destinations and brands such as Levi’s, Best Buy, Verizon Wireless, Macy’s, and Nebraska Furniture Mart.