Let’s Talk at IRDC 2017

International Retail Design Conference

Are you attending IRDC in New Orleans?  Reflect is!  In fact, Reflect is the Innovation Sponsor this year. Stop by one of these sessions and meet our team:


5:30- 7:30 PM – Opening Reception

Held at The Ritz-Carlton, this casual get-together is the perfect way to kick off this year’s IRDC event for a networking opportunity with retail industry speakers and influential colleagues. The Reflect team hopes to see you there.

Make sure you check out Reflect’s 3 x 1 video wall near registration featuring Samsung screens and BrightSign Media Players with engaging and informative content about the show!


General Session

Check out D3 LED’s HighBright display in the General Session room that is perfectly designed for a retail window, with features such as brightness and contrast for spaces with ambient light exposure. The LED display will be utilized during the conference to display examples of first-class digital installations in the retail space, and dynamic data like social feeds (#IRDC2017) and real-time voting results for the conference’s very popular Iron Merchant Challenge.

3:00 – 5:00 PM – NOLA Self-Guided Inspiration Tours #IRDC2017

The IRDC 2017 program schedule allows attendees to spend a few hours exploring the city of New Orleans. Venture out on your own or with a group of friends, guide book in hand, and check out one of four districts that are conveniently located near The

  • The French Quarter
  • The Warehouse/Arts District
  • Magazine Street
  • The Garden District

*Wear your orange sunglasses (found inside the attendee bag) and take a few selfies on your tour. With Reflect’s social media app, user-generated posts will be curated and populated on digital screens at the show. Post your pictures to social media (Instagram & Twitter) with #IRDC2017 for a chance to see your personal post appear!

6:00 – 8:00 PM – Iron Merchant Challenge / Cocktail Reception

The annual Iron Merchant visual merchandising challenge (now in its 12th year) is a mashup of improvisation, performance art, and design science – plus one secret ingredient to shake things up! Team spirit and audience participation add to the excitement.
There will be plenty of flexing of design muscles and clinking of cocktail glasses.

SMS Voting Campaign Sponsor

New this year, attendees will cast their vote for the Iron Merchant Challenge via an SMS Text Campaign. Vote for your favorite team by text and watch the results in real-time displayed on digital screens at the conference. Is your favorite team falling behind?
Encourage your colleagues to vote for them!


8:00 – 10:00 AM

Case Study Breakfast

9:10-9:30 AM – Polaris Combines Digital with Physical for Merchandising Breakthrough

Polaris invested in their dealers to create a unique merchandising solution: The Retail Experience. This retail implementation
produces a best-in-class shopper experience by combining a physical product showcase with a revolutionary digital interactive application created by Reflect.
Come gain insights about the strategy, pilot implementation, and results.

Case Study Breakfast

Amy Goolsbee | Retail Design & Merchandising Manager | Polaris

Mason Page |SVP Strategic Business Planning | Reflect

CLICK HERE for more information about the Case Study Breakfast.