PixelFLEX heads downtown to Macy’s Brooklyn with Reflect
Looking to add digital media to the new Brooklyn store design, the executives at Macy’s brought PixelFLEX and Reflect on early in the project where they were originally concepting a large video wall composed of 55” LCD displays.
In recent years, few cities across the United States have seen the type of revitalization that has occurred in Brooklyn, New York. Included in this revitalization, retailers located in the New York City borough have also begun to undergo renovation projects of their own expanding the attention of their retail environments. As Macy’s Brooklyn Downtown began their renovation journey, they wanted to expand their digital media to enhance the consumer experience, so they called up longtime partner Reflect who installed a new FLEXLite NXG 3.9mm LED video display from PixelFLEX.