Innovation That Never Sleeps: NY Digital Signage Week Wrap-Up

Only bright lights in a big city could do justice to New York Digital Signage Week. This annual conference that never disappoints took place October 30-November 3, 2017.  The week included events for retail, employee communications, smart cities, digital out of home, and of course, digital signage.

Reflect at DPAA

Reflect was excited to attend the events of the week. We came away with useful information, feeling rejuvenated for 2018. The conversations with other professionals were in-depth and covered more complex and important issues than any conference we have previously attended. We enjoyed networking with key decision-makers in the industry and learning from high-ranking company leadership. Because of our collaboration with C-level professionals, we feel that our communication was focused on key issues relevant to current trends.

The week’s events were organized around these trends and each event had a clear purpose and honed in on a single topic, allowing for direct discussions on specific and relevant industry issues. The most impressive aspect of Digital Signage Week, however, was its concentration on out-of-home advertising over other mediums. The conference offered important and useful educational resources presented by dynamic agency speakers, who are well versed in the nuts-and-bolts as well as the intricacies of out-of-home advertising.

Our presence in NYC provided the opportunity for us to launch our new ad-trafficking platform. Reflect AdLogic™ is disrupting the way that advertising operates on digital signage networks by replacing manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives.

To learn more about how AdLogic works, click here.