Reflect Polaris booth
March 13, 2018

DSE Session: Digital Experiences that Create Conversions in Retail – The Polaris Story

Make Sure to Attend our DSE 2018 Session:

Digital Experiences that Create Conversions in Retail: The Polaris Story

Wednesday, March 28, 2018: 4:00 PM – 4:50 PM

Session Type: SEMINAR
Room: S231
Session Number: S15

Session Description

At the end of the day, it’s all about results. Are you reaching customers? Are you helping your employees? Is your business doing better today than it was yesterday? That’s why the golden word in marketing and sales is conversions.

Polaris invested in its dealers to create a unique merchandising solution: The Retail Experience. This retail implementation produces a best-in-class shopper experience by combining a physical product showcase with a revolutionary digital interactive application created by Reflect. Through this session, attendees will gain insights about how digital experiences within retail can produce a tangible ROI by creating additional revenue opportunities with a digital assisted-selling tool.

Learning Objective I

An Integrated Approach to Marketing

  • How to use digital signage in conjunction with your Social Media and content strategies
  • Why consistent branding matters
  • Using On-Location Information

Learning Objective II

Finding Additional Revenue Streams

  • Upsells at Point of Purchase can increase margins
  • Real Time Data Can Facilitate New Sales Opportunities
  • Linking Inventory and Digital Signage Is a Recipe for Success

Learning Objective III

Closing the Deal

  • How to Improve on-site conversions
  • Bringing Your Customer Back
  • Generating Referrals

Speakers Description

Mason Page
Reflect – SVP, Strategic Business Planning

Mason brings 15 years of advertising experience with top national agencies to the table. As a seasoned strategist and account director, he was responsible for managing multimillion dollar budgets for brands like Coca-Cola, Diet Coke, Pizza Hut, and P&G. His digital background is robust and includes accolades like rolling out Pizza Hut’s first iPad and Android apps, launching Diet Coke’s social media program and partnering with P&G on seven new product launches.

Amy Goolsbee
Polaris  – Retail Design &  Merchandising Manager

Amy Goolsbee is a seasoned merchant, retailer and customer experience strategist and has 15 years of retailing expertise. Starting her career at Marshall Fields and Target, she has had many diverse experiences in multiple categories. Working with industry retail giants like Target, Wal-Mart, Kohl’s and other big box retailers has given her a lens to many best (and worst) practices. This background facilitated her focus, design and evolution of the retail merchandising strategy for the diverse power sports manufacturer Polaris Industries.

Stop by Booth #2323 to Explore the Latest Digital Concept for Polaris. If you’d like to schedule time to talk with us about our solutions, you can do so here.