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September 13, 2018

Happy 17th Anniversary Reflect!

It’s hard to believe that we are celebrating our 17th Anniversary. We’ve come a long way since 2001 to establish ourselves as an industry leader. The evolution of our software and our services has been influenced by our team, our industry, our partners,
and most importantly, our clients. We wouldn’t be where we are today without all of you.

Here’s a snapshot of how we’ve evolved to keep us at the digital forefront.

Reflect anniversary timeline



Reflection Systems, Inc. was founded by Matt Schmitt, Stan Woodward and Brian Devening.  The three came from various backgrounds with Matt and Stan cutting their technological teeth at and Yahoo!. Together, they set out to bring a scalable content management platform to market. Reflection Systems was the first integrated IP broadcast network for enterprise clients, a software-based system for authoring, distributing and archiving rich media inside corporate networks, VPN’s and onto the internet.

Reflection Systems


The ReflectView Digital Marketing Platform was introduced and adopted by large brands for corporate communications. Coca-Cola and Virgin Megastores were a few of the first brands to use the platform!


The ReflectView Digital Marketing Platform started being used to deliver marketing messages on consumer-facing screens. We changed our name to Reflect Systems and got a new logo!

Reflect Systems

2006 –

ReflectView was deployed to some of the world’s largest digital signage networks including Verizon, Target, Best Buy, and GameStop. We added ReflectView SAAS and Cloud offerings.


Began offering managed services including content scheduling and network monitoring. Bill Warren came on board as CEO, we re-branded, and got another new logo!



Added consulting and strategic services, plus content creation and design. Macy’s joined our client list.


Cedar Fair Entertainment Company, Buffalo Wild Wings, James Avery, and Levi’s became Reflect clients!


Added additional services to give our clients one hand to hold including hardware procurement, installation, digital network support, interactive app development, mobile and tablet integration.


Winner of DOOHDAH Award for Overall Achievement – Installer of the Year for Cedar Fair Entertainment Company.


ReflectMedia was launched to conduct media sales, network monetization, programming and syndication. We also won 2 DIGI Awards! Best Digital Signage, Interactive for Macy’s Herald Square, and Best Digital Signage, Local Rollout for Nebraska Furniture Mart.

Reflect Media


PatientPoint and Polaris became Reflect clients and we won a DIGI Award for Best Digital Signage, Local Rollout for Spence Diamonds. We were named 2017 Business of the Year Runner Up by the North Dallas Chamber. We also got a new CEO, Lee Summers, and launched a new product. Reflect AdLogic is a platform for effectively managing, delivering, and reporting on media campaigns for digital signage networks. It is unique and powerful compared to previous ad management systems available to the place-based digital media industry.



Reflect360 was launched to the market to provide digital strategy, interactive applications, creative concepts, design and content scheduling for our clients. We also won an Elevate Award for Best Interactive Customer Experience in Retail for our work with Polaris.

Reflect 360

Today, we are a software company with agency services and culture. We pride ourselves on our experience, speed, adaptability and technological prowess, plus our team is second to none. You will not find a more talented group of people who are more passionate about their clients’ success.

The Reflect Team

Through all the change time brings, our mission will remain the same:
to create meaningful connections between brands and people!