Cedar Fair Amusement Parks Get an AV Refresh with Reflect and BrightSign
Cedar Fair Entertainment
Company – one of the world’s largest
operators of amusement parks, water parks, and park resort properties – recently updated the guest-facing
digital signage networks in its 11 parks located across the U.S. and near
Reflect was tasked with managing the initiative, which required overhauling
content distribution to 545 digital screens.
The vast AV
infrastructure is used to broadcast Cedar Fair’s digital signage content which
can be seen in ride queue areas throughout the parks. The content, which is
focused on entertaining guests, includes a wide variety of content types
including long-form videos, text to win campaigns, data visualization around
ride wait times, and paid advertising placements, all of which runs on the
Reflect ReflectView CMS platform via BrightSign’s Series 4 XT media players.
“With such a vastly distributed network, we needed media players that would withstand the rigors of year-round use. Reliability was a key consideration, which led us directly to BrightSign,” said Lee Summers, Reflect CEO.
approximately 120 legacy players and replaced them with a combination of
BrightSign’s XT244 and XT1144 players. The new infrastructure enables Cedar
Fair to broadcast content to all parks, while also empowering individual parks
to customize content for their particular locations.
An added benefit of the new AV network is the ability to easily manage DOOH advertising campaigns via the Reflect AdLogic advertising platform. AdLogic enables the content schedulers to simply import advertising content, and AdLogic automatically schedules the ads to play at the ideal times to meet key campaign metrics, including playback totals, frequency and targeted audience impressions.
the entire project in just eight short weeks, achieving Cedar Fair’s goal of enhancing
the guest experience with the latest AV technology. Delivering informative
content in the parks’ queue spaces keeps guests entertained as they wait in
line, while providing Cedar Fair a new ad-based revenue stream to significantly
offset the cost of installation.