But, as the saying goes, memories fade. Even the most effective messaging has a half-life of approximately 24 hours. And the competition for attention is fierce. Messages that don’t appear in the right place at the right time don’t stand much of a chance of connecting with the right audience—one likely to remember them.
right audience, of course, is one that has already chosen to be receptive to
your messaging. Think about it: an engaged audience member is one whose senses
are wide open. They are actively looking, listening, touching, smelling, and
tasting. And, with every interaction, they are storing up highly personal,
long-term memories. These enduring memories are the ones we can most easily
retrieve, meaning they contain powerful feelings that can be reactivated.
That’s the power of emotional marketing. Our client Cedar Fair knows how to tap into what’s most unforgettable about America’s great amusement parks.
Fair operates 16 locations from coast to coast, including Southern California’s
iconic Knott’s Berry Farm, Kings Island
near Cincinnati, and Carowinds in Charlotte. The amusement and water parks
welcome over 26 million visitors every year, and demographics over-index
for the elusive yet highly desirable Millennial and Gen Z market segments.
importantly, Cedar Fair’s expertise is fun. Whether it’s through branded
attractions, sponsored special events, or on-site showcases of partners’
products and services, Cedar Fair creates surprise-and-delight experiences
customers love so much they are willing to seek them out and share them with
family and friends.
the easiest ways for smart marketers to reach these highly engaged audiences is
via the parks’ extensive, on-site digital signage advertising network.
spend, on average, 7 hours at their Cedar
Fair park of choice.
each 7-hour stay, visitors spend 90 to
120 minutes waiting in line for rides, attractions, and entry to events.
Fair offers advertisers access to over 440
screens (many measuring 55 inches, delivering HD video and full audio) strategically
located across its park network.
Multiple tactics and campaign types can be executed via this platform, from sponsored
content to traditional TV spots.
can be broadcast throughout the entire park or narrowcast to those specific zones where your target audience is
out-of-home media supports digital
integrations, including social media
Fair also offers in-house production and
creativeteam support for brands
in need of a one-stop shop solution.
Turning millions of impressions into the joy that inspires lasting memories is no small accomplishment. But it’s what they do every day at Cedar Fair. Contact us to learn more about maximizing your out-of-home marketing investment with the help of Cedar Fair.