Friends eating at Cedar Fair park
December 27, 2019

Reach the right audience at the right time — while they’re making memories

The butterflies-in-your-stomach feeling you get as the chain-lift pulls the roller coaster up to the top of that first death-defying drop…

The distinctive soundtrack of oohs and ahs that accompanies a brilliant display of fireworks…

That first, mouthwatering bite of cotton candy… or funnel cake… or frozen custard… or salt water taffy…

Simply recalling these sensations can be enough to conjure entire worlds: a time and place we’d revisit again and again.

Such is the power of memory. Smart advertisers know how to evoke nostalgia and the pleasurable, comforting emotions attached to the past.

But, as the saying goes, memories fade. Even the most effective messaging has a half-life of approximately 24 hours. And the competition for attention is fierce. Messages that don’t appear in the right place at the right time don’t stand much of a chance of connecting with the right audience—one likely to remember them.

The right audience, of course, is one that has already chosen to be receptive to your messaging. Think about it: an engaged audience member is one whose senses are wide open. They are actively looking, listening, touching, smelling, and tasting. And, with every interaction, they are storing up highly personal, long-term memories. These enduring memories are the ones we can most easily retrieve, meaning they contain powerful feelings that can be reactivated.

That’s the power of emotional marketing. Our client Cedar Fair knows how to tap into what’s most unforgettable about America’s great amusement parks.

Cedar Fair operates 16 locations from coast to coast, including Southern California’s iconic Knott’s Berry Farm, Kings Island near Cincinnati, and Carowinds in Charlotte. The amusement and water parks welcome over 26 million visitors every year, and demographics over-index for the elusive yet highly desirable Millennial and Gen Z market segments.

Most importantly, Cedar Fair’s expertise is fun. Whether it’s through branded attractions, sponsored special events, or on-site showcases of partners’ products and services, Cedar Fair creates surprise-and-delight experiences customers love so much they are willing to seek them out and share them with family and friends.

One of the easiest ways for smart marketers to reach these highly engaged audiences is via the parks’ extensive, on-site digital signage advertising network.

  • Visitors spend, on average, 7 hours at their Cedar Fair park of choice.
  • During each 7-hour stay, visitors spend 90 to 120 minutes waiting in line for rides, attractions, and entry to events.
  • Cedar Fair offers advertisers access to over 440 screens (many measuring 55 inches, delivering HD video and full audio) strategically located across its park network.
  • Multiple tactics and campaign types can be executed via this platform, from sponsored content to traditional TV spots.
  • Messaging can be broadcast throughout the entire park or narrowcast to those specific zones where your target audience is most concentrated.
  • This unique out-of-home media supports digital integrations, including social media activation.
  • Cedar Fair also offers in-house production and creative team support for brands in need of a one-stop shop solution.

Turning millions of impressions into the joy that inspires lasting memories is no small accomplishment. But it’s what they do every day at Cedar Fair. Contact us to learn more about maximizing your out-of-home marketing investment with the help of Cedar Fair.