Bob Sanders serves as Executive Vice President of Sales for Reflect. In this role Bob is responsible for strategic business development and client relationship management. Bob’s background in executive management, process improvement and sales allows him to bring over 25 years of experience to Reflect’s leadership team.
Prior to joining Reflect, Bob was most recently CEO for Axiom Sales Force Development, a leader in sales productivity improvement. As an integral part of Axiom’s leadership team for nine plus years, Bob helped their clients realize hundreds of millions in incremental revenue by implementing processes and methods for engaging customers, coaching sales people and managing the sales function. Bob holds a BS in Marketing from Miami University.