Dave Rader

Dave Rader

Former EVP, Frito-Lay

Mr. Rader brings over 35 years of finance, marketing and branding expertise to Reflect.

He retired as Executive Vice President Frito-Lay North America in 2010 after a lengthy career with PepsiCo in various executive positions across the company.

After graduating from Ohio State University, Mr. Rader started his career at Chrysler Corporation in 1973 working in Marketing and Strategy. In 1975, he began his 35 year career with PepsiCo at Frito-Lay, working as an Analyst. Mr. Rader also led the marketing and strategic direction of the Taco Bell acquisition, as well as being the Controller. He served as the Vice President of Finance and the General Manager of the South Pacific Region for PepsiCo Food Service, a shared services organization created to support PepsiCo Restaurants. He later became CFO of PepsiCo Food Service and was a key member of the team that divested PFS to AmeriServe in 1998.

He then served as Executive Vice President and Chief Financial Officer of Frito-Lay, the largest snack foods company in the world until January 2010. He retired from PepsiCo in June of 2010.

Mr. Rader serves as Chairman of the Board of Sabra Dipping Company, a Joint Venture between PepsiCo and Strauss, and is a Board member of the United Way Foundation of Dallas. He is a member of the Ohio State University Alumni Association, and has served on various committees and fund raising efforts for St. Andrew United Methodist Church. He has also served on various Charities’ Boards in Plano and Dallas, Texas.  He also currently serves on the board of The Family Place Foundation which supports spouses and families of abuse.

Former EVP of Frito-Lay, Dave Rader said, “I am excited to be joining the Reflect Board at such an amazing time in the evolution of this company. The future of merchandising and in-store marketing is centered in the digital world and Reflect is on the leading edge of this revolution. Every retailer and every manufacturer will have to take advantage of the in-store digital opportunity and Reflect is their best choice to help lead them there. I want to help them make this transformation happen.”