Less Summers

Lee Summers

Chief Executive Officer

Lee was appointed chief executive officer in January 2016, but his relationship with Reflect began several years before as Manager of Marketing/Technology for the Berkshire Hathaway companies of Nebraska Furniture Mart and Grandscape of Texas where he oversaw all immersive customer engagement and was responsible for the overall direction, resource allocation and operations of customer facing digital technology groups throughout all NFM markets. While in this role, his collaboration with Reflect earned a 2016 Digi Award for Best Digital Signage in Retail – Local Roll-Out. The same year he was also named 2016 Retail Innovator of the Year by Retail TouchPoints.

As CEO, he enjoys demonstrating how Reflect can relieve the retail pain points that he understands well because he experienced them firsthand. Summers has more than 15 years of customer facing technology and advertising agency experience which makes him well suited to lead Reflect into the forefront of the in-store digital media movement.

Lee entered into the creative industry early by designing logos and ads for Dr. Pepper Bottling Co. His early design attention put him on the fast track that would eventually give him the opportunities to work at Omnicom on national advertising campaigns for AT&T, Frito Lay, Pepsi, FedEx Office, MillerCoors, Niemen’s, Coca-Cola, T-Mobile, Tabasco and more.

Lee studied Business Management in the Texas A&M system and Visual Communications at The Art Institute of Dallas. Outside of work, Lee enjoys spending time with his wife and two children and is an enthusiastic supporter of his children’s creative pursuits in the visual and performing arts. He also serves as the marketing chair for The Warren Center for Children with Developmental Challenges.