Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using digital engagement to thrill park goers and improve overall guest experiences. Operating 11 amusement parks, three outdoor water parks, one indoor water park, and five hotels, Cedar Fair continuously strives to provide guests with an unmatched experience. In fact, Cedar Fair’s Cedar Point Amusement Park in Ohio is consistently voted “Best Amusement Park in the World” in Amusement Today polls.
Cedar Fair amusement-resorts provide an ideal environment for experiential digital brand media. Spanning across all 11 amusement parks, the digital experience starts immediately when guests arrive. Entry gate digital signage is being utilized to help direct the flow of traffic, indicating which lanes are open or closed. To add a touch of personalization, entry gate screens also designate lanes reserved for attending companies and groups.
Digital media engagement continues throughout the parks with screens strategically placed in ride lines and restaurants to entertain guests while they wait. Multiple screens throughout the parks also provide guests with real-time weather information. A custom weather app tells guests when to expect the hottest or coldest hours of the day, or inclement weather, allowing them to plan their day accordingly.
Additional screens located in the parks provide Cedar Fair with the opportunity to educate their thrill seeking guests on other attractions and rides, announce upcoming promotions, and provide entertainment with music, games, and videos.
Cedar’s Fair’s constant pursuit to boost the overall guest experience has led to its world renowned success and solidifies their reputation of delivering world-class fun and entertainment.
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