Roundtable will address ways that retailers can leverage digital assets in-store
Reflect, a place-based media provider from Dallas will share its expertise at the Digital Signage Expo (DSE) March 28-31 in Las Vegas. Mason Page, SVP, strategy and client services will lead the roundtable, Consumer Expectations: It’s Time to Merge the Digital and Physical Worlds on March 30 from 2-3 p.m. The topic was selected because of consumers’ increasing demand for technology and the formidable competition presented by online retailers.
“Technology in retail is moving at an incredibly fast pace. It’s vital to invest in educational opportunities such as DSE, and meet with peers and colleagues in the industry to engage in thoughtful discussion on the challenges and possibilities facing retailers,” said Lee Summers, CEO of Reflect.
DSE has emerged as one of the fastest growing tradeshows in an industry that’s on track to become an $27.5 billion industry by next year, according to the International Data Corp. Reflect will also be exhibiting at booth #1222 to demonstrate AdLogic, its newest platform for effectively managing, delivering, and reporting on advertising media campaigns within digital signage networks. The official product launch for AdLogic will be announced later this month.
Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes nearly 50 retailers, destinations and brands such as Levi's, GameStop, Best Buy, Verizon Wireless, Macy’s, Cedar Fair Entertainment Company, and Nebraska Furniture Mart.