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Bob SandersReflect announces the addition of Bob Sanders as Executive Vice President of Sales.

In his role as Executive Vice President of Sales, Bob will be responsible for strategic business development and client relationship management.  “The quality of Reflect’s solution, the expertise of the entire team, and their collective passion for impacting customers makes this an incredibly exciting opportunity,” said Bob.

Bob’s background in executive management, process improvement, and sales allows him to bring over 25 years of experience to Reflect’s leadership team.  “We are very excited about Bob joining the team, he brings a very high level of professionalism to match his passion for business development. He will serve our current and future clients well. Our executive team is complete and primed for the industry growth we all expect in the coming years,” said Lee Summers, CEO of Reflect.

Reflect is the leading provider of digital signage solutions in North America, powering over 400,000 digital screens in more than 35,000 locations. Reflect enables clients to deliver award-winning digital content and sponsor advertising to consumers using their proprietary ReflectView™ and AdLogic® technologies. ReflectView is an enterprise-class content management system designed for place-based digital signage. It enables the distribution and presentation of HD media and interactive applications over large-scale networks. It is a flexible, scalable platform to display dynamic content that drives enhanced customer engagement. AdLogic works seamlessly with ReflectView to automate the manual processes of trafficking, delivering and reporting on sponsor advertising on digital signage networks. 

Prior to joining Reflect, Bob was most recently CEO for Axiom Sales Force Development, a leader in sales productivity improvement. As an integral part of Axiom’s leadership team for nine-plus years, Bob helped their clients realize hundreds of millions in incremental revenue by implementing processes and methods for engaging customers, coaching sales people and managing the sales function.  Bob holds a BS in Marketing from Miami University.