DALLAS – March 9, 2016 – Reflect, the premier turnkey solutions provider for place-based digital media networks, today announced the addition of Tyler Reeves to their Board of Directors. Currently President and General Manager of National Accounts for Interstate Batteries, Mr. Reeves brings over twenty years of marketing, operations and brand strategy expertise to Reflect.
Serving brands like Best Buy, GameStop, Verizon, Macy’s, Cedar Fair Entertainment Company, The Container Store and Nebraska Furniture Mart, Reflect’s reputation as the go-to provider for place-based digital media solutions has led to rapid growth, including multiple major client wins in the last twelve months. In addition, Reflect’s evolution into a full-service digital media provider has resulted in outstanding demand for their suite of managed services, including content strategy and creation, interactive application development, content scheduling, hardware procurement, solution design, project management, installation, monitoring and field services.
“We are very fortunate to have Mr. Reeves join our Board of Directors. As Reflect continues to grow and provide customer-facing digital media solutions to our Fortune 500 clients, his passion for developing brands and understanding consumers will be invaluable,” said Bill Warren, CEO and Chairman of the Board, Reflect.
Tyler Reeves serves as President and General Manager of Interstate’s National Accounts segment, focusing on account service, business development and channel penetration strategies. He started his career at Interstate Batteries as Director of Brand Strategy & Innovation where he led customer communication, national account marketing and product management.
Prior to Interstate, Tyler worked as a CPA at Coopers & Lybrand (now Price Waterhouse Coopers) and eventually moved into marketing/strategy roles for multiple brands at PepsiCo/Frito-Lay. He earned a bachelor's degree in accounting and marketing from Texas A&M University and an MBA from the SMU Cox School of Business.
Tyler enjoys spending his weekends with family, playing guitar and coaching kids' sports.
“I’m impressed with the team at Reflect and am thrilled to join the Board. They are a proven leader in this emerging field - helping the best brands in the world create meaningful content that fuels tangible growth and enhances long-term loyalty. I’ve seen first-hand the power of these solutions and look forward to helping the Reflect team unleash their full potential in the years ahead,” said Tyler Reeves, President and General Manager, National Accounts, Interstate Batteries.
Reflect focuses intently on the fact that consumer-facing companies must find new ways to extend the positive customer experience across the multiple channels of the customer journey, including mobile, social media, broadcast, and brick-and-mortar locations, while maintaining a consistent brand message and approach. More than simply a strategy for nurturing customer relationships, a positive customer experience can help shape a brand’s story, generating sales lift and deepening brand connections. To create a compelling experience, brands need the right tools to manage the digital touch points and messaging customers engage with from the moment they first interact with the brand, to the second they walk on location, until they finalize the purchase, and beyond. Introduced to the market in 2005, ReflectView™ is employed by some of the most well-known brands in the world. Large-scale digital media networks powered by Reflect are managing more than 375,000 screens across the United States and Canada.
Reflect provides solutions for brands to create engaging digital media experiences. Reflect supplies everything brands need, including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by the most reputable brands in the world.