Digital Media Solutions Blog

Reflect believes a brand’s story is shaped by each customer’s in-store shopping experience. The right in-store digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By providing the tools to control the digital message from the moment customers walk through the door, Reflect contributes to its clients’ merchandising success at each location.

Today’s shoppers love digital. They notice it, remember it, and are influenced by it.  In a study initiated by Deloitte, the percentage of in-store sales influenced by digital grew from 14% to 36% to 49% respectively in 2014, 2015, and 2016, with a projection of 90% or more by the year 2020.

Digital Signage Expo (DSE), is the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology, and digital communications networks. There were definitely some great success stories at this year’s show. Reflect was on hand with some noticeably impressive digital signage technology.

Doctor and patient

Did you know that healthcare is one of the leading emerging industries for digital signage adoption? From hospitals to urgent care facilities, digital signage is now a channel to communicate and influence its viewers. It can educate patients and caregivers or direct visitors toward the coffee shop.

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In technology, solutions are always evolving, keeping consumers and audiences on the edge of their seats, waiting for “what’s next” to be revealed. Stakeholders, experts and users of digital signage take heart—the 2018 Digital Signage Expo (DSE) is rapidly approaching! It’s a show that no one in the industry should miss, and Reflect is excited to be a part of this landmark event.

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