Digital Media Solutions Blog

Reflect believes a brand’s story is shaped by each customer’s in-store shopping experience. The right in-store digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By providing the tools to control the digital message from the moment customers walk through the door, Reflect contributes to its clients’ merchandising success at each location.

We live in an increasingly mobile and active culture, a culture that prefers urban settings. According to Census data, 63% of all U.S. residents live in incorporated areas or cities. These shifts mean many see advertising out of the home more than inside it. As lifestyles change and accessibility becomes greater, Digital Out-of-Home (DOOH) is growing and evolving in pace.

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Having the right content for digital screens is key to reaching consumers—but it has to be created and deployed with a rigorous plan in mind to meet your brand’s goals on time and within budget. The first thing to understand about content for digital screens is there are three main types: standard, dynamic and interactive.

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Today, digital signage is everywhere. It has transformed not only the retail industry, but is also making a massive impact in other sectors as well, including financial services, education, healthcare, hospitality, and transportation. Watch this video to learn how Reflect’s content management system, ReflectView, has been evolving since 2001

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As digital out-of-home (DOOH) networks have become more widespread and powerful, the tech driving them has evolved in significant ways. One of the most important things to get right when your business implements a DOOH network is the CMS—content management system. Why? Because a highly capable CMS will allow you to manage experiential media experiences that wow your customers in completely new ways!
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Reflect: Client Testimonials

For 17 years we’ve helped our partners engage customers from beginning to end by offering digital solutions that elevate brands. As the industry leader in digital signage, we collaborate with our clients to create digital experiences that not only achieve their brand goals, but transcend expectations and transform industry standards.

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