Indian Motorcycle

Meet America’s first motorcycle company. Founded in 1901, Indian Motorcycle has created iconic bikes for over 100 years. They’ve built a bright future upon their legendary past through technological innovations, partnerships, and an ever-expanding lineup of America’s best motorcycles.

Objective

Shopper
Experience

Relationship

2
Years

Locations

250

Experiences

250

Challenge

Increase motorcycle consideration and sales.

Strategy

Use digital media to tell the brand story throughout the shopper journey.

Results

Reliable network that generates shopper attention as they browse.