Indian Motorcycle
Meet America’s first motorcycle company. Founded in 1901, Indian Motorcycle has created iconic bikes for over 100 years. They’ve built a bright future upon their legendary past through technological innovations, partnerships, and an ever-expanding lineup of America’s best motorcycles.
Objective
Shopper
Experience
Experience
Relationship
2
Years
Years
Locations
250
Experiences
250
Challenge
Increase motorcycle consideration and sales.
Strategy
Use digital media to tell the brand story throughout the shopper journey.
Results
Reliable network that generates shopper attention as they browse.