James Avery

James Avery redesigned their stores to improve merchandising and introduce digital signage. Digital told a key brand story – how their artisans create each piece of jewelry by hand.

Objective

Brand
Storytelling

Relationship

5
Years

Locations

90

Experiences

300

Challenge

Tell our story of handmade jewelry.

Strategy

Use screens to tell the brand story without disrupting their stores’ classic feel.

Results

30% increase in sales and an increase in store traffic.