James Avery

James Avery redesigned their stores to improve merchandising and introduce digital signage. Digital told a key brand story – how their artisans create each piece of jewelry by hand.

Objective

Brand
Storytelling

Relationship

5
Years

Locations

90

Experiences

300

Challenge

Tell our story of handmade jewelry.

Strategy

Use screens to tell the brand story without disrupting their stores’ classic feel.

Results

30% increase in sales and an increase in store traffic.

Contact Us

2221 Lakeside Blvd., Suite 1200
Richardson, Texas 75082
214.413.3200
info@reflectsystems.com

Q:

Why couldn’t the lifeguard save the hippie?

A:

Because he was too far out man.