James Avery redesigned their stores to improve merchandising and introduce digital signage. Digital told a key brand story – how their artisans create each piece of jewelry by hand.
Objective
Brand Storytelling
Relationship
5 Years
Locations
90
Experiences
300
Challenge
Tell our story of handmade jewelry.
Strategy
Use screens to tell the brand story without disrupting their stores’ classic feel.
Results
30% increase in sales and an increase in store traffic.
