Levi’s

Emotional engagement and customer connections have always been a focal point of Levi’s marketing strategy. Currently reaching customers via traditional media, web, mobile and social outlets with lifestyle branding, they wanted to bring that same emotional connection into the store. Levi’s is now connecting digitally with customers in the store to create dynamic experiences tailored to their brand.

Objective

Customer
Experience

Relationship

5
Years

Locations

11

Experiences

40

Challenge

Dazzle shoppers. Celebrate the brand’s history.

Strategy

Use dynamic experiences to wow shoppers and tell a story.

Results

It’s working. Levi’s continues to expand their digital footprint.