Levi’s
Emotional engagement and customer connections have always been a focal point of Levi’s marketing strategy. Currently reaching customers via traditional media, web, mobile and social outlets with lifestyle branding, they wanted to bring that same emotional connection into the store. Levi’s is now connecting digitally with customers in the store to create dynamic experiences tailored to their brand.
Objective
Customer
Experience
Experience
Relationship
5
Years
Years
Locations
11
Experiences
40
Challenge
Dazzle shoppers. Celebrate the brand’s history.
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Strategy
Use dynamic experiences to wow shoppers and tell a story.
Results
It’s working. Levi’s continues to expand their digital footprint.
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